US-based fast food chain KFC confirmed on June 1 that it has filed *lawsuits against three Chinese companies that allegedly “spread rumors” about its food quality online through 10 public WeChat accounts. It said that by the end of April, there had been more than 4,000 posts *defaming KFC across a number of WeChat accounts, which had been viewed by over 100,000 users. It asked for not only an immediate halt to the online comments and an apology, but also a total sum of 3.5 million yuan in compensation from the three defendants.