When I first started using Chinese websites, I was a bit confused (困惑的) by the way they were designed. Popular sites like Taobao and Jingdong are very “1. _____” － that is, they are covered in dozens of links and flashing banners (闪烁的横幅广告). They often include a wide variety of bright colors as well, contrasting (形成对比) with the simple color schemes (安排) of most Western websites.