IMAGINE you could walk up to Bill Gates or even a historical figure like financier J.P. Morgan and ask them what was the secret to their success. The Museum of American Finance, which is readying new, larger quarters on Wall Street for next year, will allow you to do just that in a "Great Entrepreneurs" interactive exhibit. When it moves, the museum aims to tell its story with a mix of the educational and the entertaining, says Executive Director Lee Kjelleren. "The challenge is to make a dynamic, engaging and interactive museum yet also not make it Disneyland," Kjelleren said. Today, people are more responsible for their financial wellbeing and need to understand financial matters more than ever before, he said. The "Great Entrepreneurs" exhibit will feature large mirrors in which, as you approach, an image of an American captain of industry will "come to life." You can pose questions, such as how he or she got started, what were the entrepreneur's background and education, what were the obstacles and what accounted for his or her success. The entrepreneur will answer and describe the risks and rewards of the particular enterprises. "It is entertainment with a purpose," Kjelleren said. Fund-raising for the museum has begun with a goal of US$10 million. The target to open the new space is spring of 2007.
(China Daily, November 8, 2006)
设想一下,你有机会走近比尔盖茨或一位像金融家J.P.摩根那样的历史人物,向他们请教成功的秘诀,这将是怎样的情形。 美国金融博物馆目前正在为明年的搬迁工作做准备。该博物馆将迁至华尔街,拥有一个崭新的、更宽敞的空间。你将能够在“伟大企业家”互动展览上做上面提到的事情。“搬家后,博物馆将以寓教于乐的形式为人们讲故事。”执行理事Lee Kjelleren说道,“我们面临的挑战是如何将新馆建成一个富有活力、独具魅力、互动式的博物馆,同时又避免将其建成迪斯尼乐园。如今,人们比以往更关注自己的财产状况,因而需要多了解一些金融方面的知识。” “伟大企业家”展览的特色在于其内部设置有多面大镜子。当你走近镜子时,一位美国工业领袖的肖像会“复活”。你可以向他/她提出问题,如他/她是如何开始创业的?他/她有什么背景及受过怎样的教育?他/她经历过怎样的挫折以及他/她成功的原因何在。 这位企业家会回答上述问题,并细述他/她的企业经历的冒险和取得的成就。Kjelleren说,这是一种有目的的娱乐活动。 目前,为博物馆筹募资金的工作已启动,目标是1000万美元。新馆将于2007年春天对外开放。