IF you want to be successful during the Year of the Ox, you might try giving it a name. According to a UK study published last week in the journal Anthrozoos, milk cows produce 3.4 percent more milk if they are called by name. For the study, Catherine Douglas and Peter Rowlinson of Newcastle University surveyed more than 500 dairy farmers. "On farms where each cow was called by her name, the overall milk yield was higher than on farms where the cattle were herded as a group," Douglas and Rowlinson wrote in the study. "Just as people respond better to the personal touch, cows also feel happier and more relaxed if they are given a bit more one-to-one attention." According to LiveScience.com, 46 percent of UK farmers name their cows. "We love our cows here at Eachwick, and every one of them has a name," said Dennis Gibb of Eachwick Red House Farm outside Newcastle. "Collectively, we refer to them as ‘our ladies’, but we know every one of them, and each one has her own personality."