MAO Zedong, Che Guevara and Barack Obama might have more in common than you thought. Mao's face is known all over the world, thanks in part to the portrait that hangs on Tian'anmen Square and the countless T-shirts, posters, red books that carry his image. The same goes for Che, the Cuban revolutionary leader. Now comes the onslaught of Obama merchandise. According to a report in The London Times, companies are marketing Obama-themed sneakers, cola, boxer shorts, coffee, hot sauce, lollipops and ice cream. Obama is even appearing on high-end fashion. Italian designer Guillermo Mariotto, who designed a Michelle Obama kaftan for Roman fashion house Gattinoni, told Reuters that Obama's "definitely a fashion icon. He's brand new, he's a black president, and he's so handsome." During the 2008 presidential campaign, the Obama team embraced such tributes. Now, however, the administration fears it is getting out of hand. Jen Psaki, a White House spokeswoman, told the Times: "Our lawyers are working on developing a policy that will protect the presidential image while being careful not to squelch the overwhelming enthusiasm that the public has for the president."