The University of South Carolina has developed a sociology course called “Lady Gaga and the Sociology of the Fame”. Course creator Professor Mathieu Deflem says he has seen Lady Gaga in concert 30 times. “It’s not the person but the thing out there in society that has 10 million followers on Facebook. That’s a social phenomenon,” he said. The course description says it will look at business and marketing strategies, the role of old and new media, fans and live concerts, gay culture, religious and political themes, sex and sexuality, and the cities of New York and Hollywood.