The college campus is turned into a battlefield for societies, or school clubs, at the start of a new school year. *Banners *dazzle, *slogans are shouted, and everyone is trying to pull students over to their *booth. ?While you may be ?in two minds about which of the hundred societies to join, some of your peers have chosen to start a society of their own. It’s similar to starting up a company; you need a marketable idea, sufficient *sponsorship and *robust procedures. ?21st Century reporter Xu Jingxi interviewed three founders. They shared tips of establishing a school club.