The annual South by Southwest conference and festival (SXSW), one of the year’s biggest celebrations of anything start-up, is split into three categories — music, film, and interactive. But they always seem to *blend into each other, at least in terms of fun and new events to *indulge in. Running from March 7 to 16 in Austin, Texas, US, this year, SXSW 2014 shaped up to be bigger and better.