A department store in Jinhua, Zhejiang province, recently hosted a kissing competition in which more than 40 young couples took part. According to the rules, the couple locked in a kiss for the longest time would be declared the winners, and the award awaiting them was a smartphone. Although the competition drew a lot of media attention, it did nothing to promote social morality. The commercialized kissing competition set a bad example for young people and *aggravated the moral decline. Efforts to promote social and moral values would suffer a serious blow if such kissing contests became a fashion, says Zhang Weibin in news.cjn.cn.