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E-commerce goes global

本文作者: Wang Xiaoying
Xiaomi founder Lei Jun once said: “Even a pig can fly if it can find a place in the eye of a storm”. By this he means things get much easier if one follows the existing trends. Now cross-border e-commerce is regarded as the big trend, with the Ministry of Commerce estimating the volume of cross-border e-commerce to increase from 3.1 *trillion yuan in 2013 to 6.5 trillion yuan in 2016. But students launching businesses in cross-border e-commerce also found opportunities accompanied by challenges. They say the key to survive is making business plans in accordance with the global situation and *catering to foreign customers’ needs.


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