Xiaomi founder Lei Jun once said: “Even a pig can fly if it can find a place in the eye of a storm”. By this he means things get much easier if one follows the existing trends. Now cross-border e-commerce is regarded as the big trend, with the Ministry of Commerce estimating the volume of cross-border e-commerce to increase from 3.1 *trillion yuan in 2013 to 6.5 trillion yuan in 2016. But students launching businesses in cross-border e-commerce also found opportunities accompanied by challenges. They say the key to survive is making business plans in accordance with the global situation and *catering to foreign customers’ needs.