Many Chinese actors and actresses have paraded down the red carpet in Cannes since the 69th Cannes International Film Festival opened on May 11. However, not a single Chinese film is competing for the Palme d’Or, one of the highest honors in the film industry. Actress Gong Li was there at the invitation of one of the festival sponsors. Gong told China Daily that she feels it is regrettable that China’s film industry is so focused on amusing itself. She said that many directors place too much emphasis on ticket sales, and not enough on the actual quality of the films.