China’s Generation Y (born between 1981-1995) and Generation Z (born between 1995-2009) are keen to buy newly-designed   (新设计的) products made by national brands (国产品牌), both traditional and new ones. More than 70 percent of them are interested in the so-called “new national brands”, according to a report from data service provider Aurora. It is partly a result of improved cultural confidence (自信) among Chinese people, said the report.