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this week

A call to Scandinavian culture

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Sweden became the first country in the world to have its own telephone number, the Swedish Tourist Association (STA) proudly announced earlier this month. Wherever you are in the world, when you dial the number +46 771 793 336, a *switchboard will connect your call to “a random Swede, somewhere in Sweden”, according to a website set up especially for the project: TheSwedishNumber.com.
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