I.听录音并回答下列问题,简单理解课文的第一部分(Listen to Paragraph A and answer some questions)
a. Who becomes the latest target for TV advertisements?
b. What do Asian children watch for 10,000 minutes of a year according to one estimate?
c. Why do the advertisers use child actors in ads?
d. What was the result of the survey made in Japan on what children wanted most in life?
e. What do some educators worry about?
f. Why do governments take action to protect children?
g. What would happen if a child didn’t own the advertised product?
II. 梳理课文第一部分的知识点,使学生进一步理解课文
1.教师要求学生使用卡西欧电子辞典的牛津同义词大词典找出课文第一部分划线单词的近义词。
Little Spenders are Big Spenders
The latest target for TV commercials is Asia’s fastest growing consumer group—children. Asian families are getting smaller and wealthier, and Asian children are watching more TV. One estimate says a typical Asian child sees more than 10,000 minutes of TV commercials a year.
To get the attention (and the money) of these young viewers, commercials use child actors. ‘Kids can identify with someone from their own age-group. But not everyone is happy to see kids turned into consumers. Some educators believe that the more TV commercials children watch, the more materialistic they become. One Japanese survey asked children, ‘What do you want most in life?’ 20% said money or possessions. For these reasons, government are taking action to protect children. Television authorities would ban an advertisement if it made children feel inferior because they did not own the advertised product.
(牛津英语搭配词典):adj. + point: good point, minor point etc; verb. + point: get point, see your point, etc; prep. + point: to the point, beside the point, etc.
惯用语:(COBUILD英汉双解词典): point out 向某人指出(某人或某物)
eg: On car journeys we all used to shout and point out lovely places along the way.
point of view例句: She put her own point of view.
2.commercial
(1) n./c(电台或电视播放的)广告
近义词: advertisement, promotion, display, etc
词组搭配: make /do commercials做广告; commercial breaks:电视电影中的广告
(2)词性转化(COBUILD英汉双解词典): adj. commercial商业的,商务的
n. commerce商业,贸易
3. cutting: n.剪报 pl :~s
(a piece of writing which has been cut from a newspaper or magazine)