全国首届跨文化商务交际国际研讨会在北京召开(60995)-英语教育-(206)-21英语网

本文作者： 21ST

5月22日至23日，全国首届跨文化商务交际国际研讨会在北京举行。

据了解，此次大会由对外经济贸易大学英语学院主办，英国华威大学job.ac.uk网站、法国欧佳龙公司（Auralog China）及中国高等教育出版社协办。英国华威大学应用语言学中心主任Helen Spencer-Oatey、美国纽约城市大学Baruch学院企业传播硕士项目主任Michael Goodman、德国Konstanz应用科学大学跨文化管理研究所终身教授Peter Franklin、英国SSCI期刊《语言与跨文化交际》主编Malcolm MacDonald、香港理工大学教授吴东英、对外经济贸易大学英语学院院长、商务英语与跨文化研究中心主任王立非、对外经济贸易大学英语学院教授张佐成等120余名海内外专家、学者参会。

本次大会的主题为“全球化语境下的跨文化商务交际”。与会代表探讨了跨文化商务交际的理论和教学问题，汇报了跨文化商务交际理论研究和实践方面的最新成果，内容涉及跨文化商务交际理论、跨文化商务交际教学、商务话语研究、跨文化商务谈判、跨文化营销与品牌建设、跨文化商务管理、跨文化商务交际能力、跨国企业并购中的文化现象、跨文化商务与传媒、跨文化商务交际伦理、中西商务文化对比、中西商业价值观研究、商务跨文化适应研究、以及跨文化商务交际的其他相关议题。

据了解，跨文化商务交际研究在我国起步较晚，相关理论及实证研究水平还有待提高，而以中国商务文化为背景进行相关研究具有更重要的理论及现实指导意义。

本次大会上，海外专家介绍了国际上跨文化商务交际研究的前沿问题和最新进展，突出了理论与实践结合的重要性，而众多国内专家学者的研究则在很大程度上丰富了我国的跨文化商务交际研究。

除了专家报告外，本次会议还专门组织了对外经济贸易大学跨文化商务交际团队专场，窦卫霖、邢建玉、史兴松、冯捷蕴等从事跨文化商务交际研究的专家学者在专场中分别作了报告。

据悉，本次大会之前，对外经济贸易大学英语学院还组织了跨文化商务交际高级研修班，邀请作会议主旨发言的四位国际跨文化商务交际研究领域的著名学者为参加研修班的学员讲课、与学员互动，取得了较好的效果。

主旨发言人发言摘要

Understanding Intercultural Competence for Business: Insights from the eChina-UK Programme

Helen Spencer-Oatey University of Warwick

Business is increasingly international in scope, and yet the consequences of this for the staff involved are frequently overlooked. As the business sector has found, the emergence of global companies is less easily matched by the development of “global people”.

In the first part of this talk, I focus on a review of existing frameworks and research findings. In the second part of the talk, I report a study that has tried to combine both perspectives: the Global People Project, which formed the final phase of the eChina-UK Programme (http://www.echinauk.org/ ). I conclude the presentation with some thoughts on the way ahead for improving our understanding of intercultural competence for business.

Assessing Intercultural Interaction Competence / Competencies:

The State of the Art.

Peter Franklin HTWG Konstanz University of Applied Sciences

After a brief clarification of the terms “intercultural interaction competence” and “intercultural interaction competencies”, the presentation will examine the possible reasons for assessing people’s intercultural interaction competence and present examples of procedures and instruments for doing so. Particular attention will be paid to the use of assessment to develop intercultural interaction competence in international business. Insights into the competencies Chinese managers (in contrast to non-Chinese managers) appear to focus on when using one well-known assessment instrument will also be discussed.

Global Communication Challenges for Business and Corporations

Michael B. Goodman Baruch College City University of New York

Global corporations and businesses face unprecedented economic, social, and environmental challenges.

Professor Michael B. Goodman explores the critical success factors for corporate communication. He also explores the “top ten” ways communication brings value to businesses, the management responsibilities of successful corporate communication departments, and the role of leading chief communication officers in global corporations.

A Global Agenda for Intercultural Communication

Malcolm N. MacDonald University of Warwick

This paper will begin by reviewing the claims that have been made for the relationship between language and culture in language education.

Secondly, it will consider how more recent intercultural communication research has problematized the conceptualization of culture as residing solely in the nation state, and now conceives of “difference” as being not only central to the act of communication but also to being and becoming itself.

Thirdly, the paper will consider emerging areas of concern in the field such as transnational mobility, security and deradicalisation and their implications for citizenship education.

In conclusion, the paper will consider whether the agenda for intercultural communication can ever be truly global.

Multi-media Course Design for the Theoretical Construct of Intercultural Business Communication Skills

Wang Lifei University of International Business and Economics

This paper first explains the theoretical components of intercultural communication skills and notes that the theoretical framework consists of four core parts: business strategy, intercultural strategy, communication strategy, and intercultural communication strategy, among which intercultural communication strategy is the most essential.

Under this theoretical framework, the paper further explains that the criteria to grade intercultural communication skills required in China’s business English education should include intercultural thinking, intercultural adaptation, intercultural communication, business-related knowledge etc. Besides, this paper introduces a lively and vivid multi-media course “Intercultural Business Communication”, for the purpose of making up the present deficiency in China’s intercultural communication education and related textbooks.

Towards a Glocalization Perspective of Studying Media and Corporate Discourses in China

Doreen Wu The Hong Kong Polytechnic University

The presentation will survey and critically review the multitude of theoretical and empirical research on transnational media and corporate discourses and propose a glocalization perspective for future/further studies of media and corporate discourses in China. Detailed elaboration in adopting this glocalization perspective for our future research will be given with illustrations from transnational branding and crisis discursive practice in China.

Learning to be: Construction of Professional Identities by Students of Business English

Zhang Zuocheng University of International Business and Economics

This presentation is based on an on-going project that explores the construction of professional identities in an academic setting. Professional identities are theorized largely by drawing on research in professional communication (Scollon & Scollon, 2001), professional expertise (Bhatia, 2008), and social theories of learning (Wenger, 1998).

Then the learning experiences of Business English students collected from narrative interviews are examined with a view to identifying the way(s) they perceive themselves as business professionals in the making.